japan :: essays research papers

Morita was born in Nagoya, Japan, in 1921 the son of sake brewers. In 1946, he helped start Tokyo Tsushin Kogyo KK (the Tokyo Telecommunications Engineering Corporation) with Ibuka. They had $375 and space in an abandoned department store, shelled by bombs in the war. The confederacy quickly construct Japans first tape recorder, but it was big and bulky -- not a product destined to propel the beau monde into the limelight. Then, in the 1950s, Ibuka and Morita got a freedom from Bell Labs to build transistors. The Nipponese were still hard hit by the war, and couldnt truly afford expensive electronics, so Ibuka set his sights on the American market with a brand new idea -- a small, transistorise radio that could fit in your pocket. As it was, a US community built such a radio first, but more as a gimmick than an actual product. When Sony, as Moritas telephoner was soon renamed, came turn up with their radio, it quickly took over the market     While the Regency sold out everywhere, it didnt collar on the market. Texas Instruments caused the sensation it wanted and then moved on to separate things. But over in Japan, a tiny company had former(a) ideas. A tape recorder manufacturer called Tokyo Tsushin Kogyo had also refractory to make small radios. In fact, they were going to devote their whole company to commercial products like that. Tsushin Kogyo was close to manufacturing its first radios when it heard that an American company had beaten them to the punch. But they kept up the hard work, eventually producing a radio they named the TR-52. When Regency quit producing the TR1, in the spring of 1955, the Japanese company was self-collected to enter the US market. While most American companies researched the transistor for its military machine applications, Ibuka envisioned using it for communications. While Regency and Texas Instruments in the US may collect built a transistor radio first, it was the Tokyo Company that really invested the radio as a viable commercial product. Ibukas company -- right off named Sony, a combination of the Latin word for sound "sonus" and the chic Japanese boys of the time nicknamed "sonny" -- quickly took over the market. The only problem was that the company name was unprouncable for Americans. They needed a new name. Ibuka and his partner Akio Morita thought and thought. First, they prepare a Latin word sonus meaning, "sound.