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Tuesday, January 29, 2019

Coffee and Starbucks Essay

Walk several blocks in almost any city in America and youll pass at least one Starbucks, if non more. And the same is true for most cities outside of the United States. The Starbucks empire has giving to 6,000 U.S. outlets and about 2,500 international locations.For some consumers, Starbucks is an obsession, and they just cant dispirit their day without their cup of Starbucks coffee In addition, while years agone people used to hang out at the corner confect store, today many people spend considerable time at their local Starbucks. They drink coffee, tea, and/or other specialty beverages, they bring their laptop computer and wirelessly connect to the Internet, they meet friends to chat, or they meet business associates to make deals. Is thither anyone in America, at least old enough to be in kindergarten, who doesnt know what Starbucks is? QuestionsSince everybody knows Starbucks, answer the following fountainheads in the Indian context. For example, against question 1 below vi ew the mortal as an India and in rejoinder to question 4, identify an Indian celebrity. Some search on the profit about Starbucks and what its brand imagery stands for would help you with your answers.1. If Starbucks was a person, describe the person in terms of demographics, personality, and lifestyle characteristics 2. If Starbucks was an animal, which animal would it be, and why? 3. If Starbucks was a color, which color would it be, and why? 4. If Starbucks was a celebrity (e.g., a sports figure, a movie or TV star), which celebrity would it be, and why? And why was your choice male or female?

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