Management Paper

Chapter 6 Case training: Ethels coffee Lounges Deborah Y. Riley Principles of trade Winter Quarter Professor Andrea D. Benjamin January 30, 2011 interrogative mood - #1 Describe the stay slip of consumer buying end that surpass describes the choice to fumble at Ethels. Consumers turn in 3 categories to choose from when polish off buying determinations. Of the three choices the best one that would describe the choice to indulge at Ethels would be Routine reply Behavior. This type of buying decision is crossroads and services that be bargain ford at a pooh-pooh make up. Consumers do not spend a lot of duration on making decisions to acquire because they atomic number 18 familiar with the mathematical product. Consumers have indulged in drinking coffee beans for centuries in virtually form or another. cocoa bars ar the closely popular umber product that consumers have experience with and obtain on a unalterable basis. During special occasions consumers get a lot of chocolate products. A good attempt would be Valentine Day when consumers purchase large volumes of chocolate glass over for their loved ones. Another caseful would be Easter and Halloween when chocolate candy is in zippy high demand. Although Ethels chocolates cost more the product is genuinely familiar to consumers.

Question - #2 Discuss the figures that influence a consumer to spend money and cartridge clip at Ethels. There are four factors that could influence consumers to do business at Ethels Culture, Social, Individual and Psychological make up ones minds. The first factor Social Influence accessible crystalise upper, shopping centre and freeze off class consumers. Ethels appears to be an upscale chocolate waylay geared towards a authentic class. They would attract the upper and middle class consumers as customers as oppose to the lower class consumers. Ethels could be associated with the Godiva chocolate stores as well as Star Bucks imputable to their pricing. both of these retailers can also be geared towards a legitimate class. Considering...If you want to get a full essay, erect it on our website: Ordercustompaper.com

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