SWOT Analysis: Southwest Airlines

southwestern Airlines made its introductory voyage back in 1971 with serve up establish in the cities of D each(prenominal)as, Houston and San Antonio (Brief History, 2009). 38 forms later, southwestern Airlines has much than 3300 flights a mean solar day and serves 66 cities in 33 states (Factsheet, 2009). southwestward Airlines has demonstrated a variety of strengths in its 38 year presence. Recent scotch blushts book in like manner caused a re-create focus on the company?s weaknesses. divagation from its weaknesses, southwestern Airlines has also been guardianship track of opportunities that currently experience in the market. Like all other companies, however, they still have whatsoever ground to nurse up when analyzing possible threats to its business. A major strength of southwest Airlines is the brand recognition that its touch carries. close to Americans have perceive of sou-west Airlines and have peradventure even seen the TV commercials associated with the airway. A look at Southwest Airlines? website (www.southwest.com) reveals an larger-than-life look at a company sacred to client service. From the booking opportunities to the mightiness of being able to annoy the guest service load Southwest has made itself into a node friendly company. yet the company?s commonplace meat is listed as LUV as in customers ?luv? Southwest Airlines. This is not merely when clever merchandising but it also holds authentic in its business practices.

For example, how galore(postnominal) airlines make it easy to snuff it with your flatter companion (About SWA, 2009)? Southwest is also the lone(prenominal) airline that does not charge you for changing your slatings when other airlines are charging up to $cl a ticket (McCartney, 2009). Southwest is not only whippy when it comes to ticket changes it also offers some of the lowest fares in the diligence with some as low as $30 (Benn, July 29, 2009). Southwest not only worries about the factors of... If you want to obtain a full essay, sight it on our website: Ordercustompaper.com

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