TERMS: outside Uncontrollable: Definition: Elements of a foreign environment everyplace which a marketer does not have control, such as: political/legal forces, economic forces, competitive forces, level of technology, mental synthesis of distribution, geography and infrastructure, and cultural forces. Application: Coca-Cola has no control over the climate in Plachimada, but they could decide not to go into business there. Market Research: Definition: The systematic gathering, recording, and analyzing of entropy to provide informa...If you want to get a full essay, recite it on our website: Ordercustompaper.com
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