SWOT Analysis of Etisalat

SWOT Analysis of EtisalatEtisalat is the leading operators of telecommunicationmunications in midway East Africa. Its headquarters are located in U.A.E. Etisalat is one of the largest and noned telecom beau monde in the human race. It carries its operations in 18 countries across Asia, spirit East and Africa with customers more than 100 million. Etisalat is a full(a)spread telecom provider offering a one-stop shop for agile and fixed-line data work to individuals, enterprises, international telecom companies and so on.It provides a variety of high-tech praising service to the telecommunications industry, mainlyManagerial and technical training.SIM card manufacturing.Payment solutions. unclutter house service.Peering.Voice data transit.Submarine land cable services.Etisalat has the precondition for introducing the accurate service to the right audience at the right foodstuff and the exact time. This has been seen and proved as it has debuted again and again, starting w ith the launch of sprightly, GSM, Internet, energetic broadband services to Middle East, Asia and Africa. It is the main focus in the Middle East for internet, voice, nimble broadband, broadcast, roaming and other services with an wide global network. institutionEmirates Telecommunications Corporation, also known as Etisalat, is the telecommunications carrier and internet service provider in the United Arab Emirates. Etisalat provides every(prenominal) type of telecom services in addition to cable TV service. Etisalat is currently moving to a 3G network.PG-1At the end of September 2005, the numbers of lines in service are 1,222,905 fortelephone, 4,305,821 for winding and 4,698, 17 for internet. Mobile penetration now exceeds 95 per cent.In whitethorn 2005, the UAE Telecommunications Regulatory Authority approved the formation of a new telecoms company, which go out effectively end Etisalat monopoly, creating a du. The new $1.1 billion telecoms provider willing be 40% owned b y the UAEs General Pensions and Social warrantor Authority and other state interests, with the remaining shares earmarked for private sector shareholders including an sign public offering, which may or may not be wanton to foreigners. The new telecommunication company (Du) is starting to gain a wide fame with variety of services such as (mobile TV, video calls, video mail, mobile broadband and different billing options)Etisalat is on an expansion spree. After making its presence felt in Pakistan, Saudi Arabia, Egypt and West Africa, Etisalat is prepared to stand up to $3 billion to bid for state-run Algeria Telecom.The Abu Dhabi-based firm (Etisalat) has been expanding aggressively oversea as it has lost a virtual monopoly in the UAE to Dubai-based Du, which aims to gain 30% of the UAE market share.PG-2VISIONTo create a world where peoples reach is not limited by matter or distance. People tin can with facilitate communicate with anyone around the globe also reconnecting with family or friends. Innovative ideas and onward motion technologies will open fresh opportunties globally.MISSIONTo extend peoples reach. Etisalat actively develops in advance(p) networks that enable people to learn, develop and grow.VALUESPG-3FUTUREA world in which technology extends our reach. Etisalat targets to advance to new technologies, services and markets so that it can open new opportunities for its customers.Swot AnalysisSTRENGTHSEtisalat is reducing broadband obligation prices to encourage greater take-upRollout of further undersea fiber opthalmic cables should enable for greaterInternational data service access, and at trim back pricesUAE has one of the lowest mobile tariffs in the regionWeaknessesContinues to follow, an aggressive selling strategy which enabled it to capture a 30% market share in less than two years of operation.The knowledge transfer to the baby company ETIHAD Etisalat (SAUDIA).Development of a new fiber optic network to decoct the cost of ser vices and enhance data revenues stream.Low network reporting compared to its competitor Du.Higher calling charges.OPPORTUNITIESStrong economic fundamentals sustain by the countrys high GDP per capita due to rising oil prices.A favourable demographic profile as 69% of the population is under the age of 30, indicating a strong population growth.Mobile number portability (MNP) enables mobile subscribers to keep their mobile telephone numbers when changing from one mobile network operator to another. The implementation of the MNP service will allow insatiate subscribers using a competitors network, to transfer to Etisalats network easily. Therefore, if Etisalat manages to provide better services than its competitors, Etisalat will be able to increase its market share easily.Threats emergent of new telecom company with more affordable n competitory strategy.Du expanding the services and being a competitor for Etisalat.OBJECTIVESOne of their objectives at Etisalat is to serve well fu lfill the potential of the nation and its people.To be a catalyst driving force growth, developing a world-class economy and a hub for trade, tourism and entrepreneurshipEtisalat is dictated to offer continuous support to people with special needs by helping them to communicate with family, friends, well-disposed centers, government organizations, universities, and many other organizations.Etisalat is attached to launching creative initiatives to enable the development of the local communities. Etisalat is contributing 1% of annual revenues to support innovation and entrepreneurship through the ICT Fund.They are committed to be key contributor to CSR activities and we always seek to create strategic fractionnerships with different social organizations to help them develop.They will maintain our role in social activities, which makes from the company an example for other organizations to emulate.Also, to improve lives through technological expertness and the use of resources for the development of a fully connected connection.STAKEHOLDERSEXTERNAL STAKEHOLDERSINVESTORSInvestors would be likely to know about the business because they crap invested their funds in Etisalat and they have to know whether the business or firm is course in a profit/loss.CUSTOMERSThese are potential customers who would like to obtain a good value for their money.GOVERNMENTThe government would want to receive taxes from Etisalat if its running profitably as well as to control business operations. interior STAKEHOLDERSEMPLOYEES/STAFFThey would be interested to know about Etisalat to ensure their business concern security and to get their basic salary.SHAREHOLDERSShareholders want to be rewarded for their stake in the business. Shareholders would want to receive dividends from after-tax profits.DIRECTORSThe engageors of Etisalat would want to direct the strategy and also to direct major decision making. Samsungs directors would want to increase their own power and billet from bus iness growth.THE MARKETING MIXMarketing Mix allows you to merge all the merchandising strategies in lay to sell your produce.PRODUCT DEVELOPMENTA brilliant product or service will have its marketing on its own as it will advantage the buyer. A product can be recognized by its stylish packing and design. Etisalat launches those products and services which the community wants by doing market research to produce exactly what buyers want. interjectThe place is where you await for your buyers. After knowing the place you on the nose have to find the appropriate distribution channel. Etisalat operates telecommunications in Middle East Africa. setEtisalat uses market skimming as its pricing strategy which means that it keeps a high price for its differentiated products and services and as time goes by it graudually reduces with competition.PROMOTIONIt has a large promotional unit that spends billions on the advertizement of current and newly developed products or services. The media used is bill boards, communicate and television adverts which are a form of persuasive adverts.FOOTPRINTS OF ETISALAT IN 18 COUNTRIES-MARKET SHAREEVENTS AND SPONSORSHIPSEtisalat participates in and sponsors events and activities to make and improve lives of other firms. Etisalat supports not just industry-related events but encourage learning in all sectors and support community development in the UAE and abroad.INTERNATIONAL INVESTMENTSTHURAYAEXCELCOMINDO (XL) INDONESIACANAR SUDANETISALAT NIGERIA (EMTS)PTCL PAKISTANETISALAT MISR EGYPTZANTEL TANZANIAETISALAT AFGHANISTAN(ESSPL) ETISALAT SOFTWARE SERVICES PRIVATE curb TECHNOLOGIAATLANTIQUE TELECOM (AT)MILICOM SRILANKA TIGOETIHAD ETISALAT MOBILY SAUDIARABIAETISALAT DB INDIA PVT LTDETISALAT SERVICES HOLDINGEtisalat Services Holding ESH is part of the Etisalat group of companies. It was constituted in 2007 following the strategy of separating the services and alter support services from the core telephony business of Etisalat i n order to optimize the potential of the individual businesses.CARRIER AND WHOLESALEEtisalats Carrier sweeping Services section (CWS) is dedicated to delivering a comprehensive portfolio of high bore wholesale services, extending the reach of mobile operators, carriers and ISPs globally.Etisalats Carrier Wholesale Services Division provides the following servicesE-VOICEE-MOBILEEMIX IP TRANSIT SERVICESE-CAPACITYE-CONNECTE-BROADCAST