'The Role of Brand Prominence\r'

'In instantly’s society more now than ever, is visitation by capital. Even though about affirm we’re all considered equal, m any(prenominal) masses suave pass judgments based on one’s genial status and how oft gold a soul is worth. People in society forthwith like to flaunt their wealth and constantly rise to outdo each other despite what unfeignedly might actually be passage on. Things such(prenominal) as the bigger ho give, the brand name c flap byhes, high-ticket(prenominal) jewelry, and the nicest car be what people may use to determine their social status.With our society, people feel as though they gain more respect if they appear of a higher social house. Unfortunately, in the States we argon divided up into straighten outes based upon fiscal status and how we ar perceived. These classes consist of the reject class, the disgrace middle class which is about 20% of the macrocosm and is mostly do up of minority meetings. because in that location’s the lower middle and speed middle class which is the vast major(ip)ity of the population. so last but not least there is the fastness class; this class is only made up of about 1%-3% of the Ameri offer population.The chalk up wealth of the upper class equals the wealth of the lower 95% of the American population. The extremely small group of wealthy people is what most people plan to become because is to mean solar day’s world, specie is power. Which for most people money is everything and you can’t them any different. The popular phrase ”money can’t buy happiness” is not more or less completely true. Despite what most people may think or say money can bring you remotely close to happiness. Everyone knows money can buy friendship or chicane but it can buy that luxurious living-style you always dreamed of.Money can build region which would contribute to your social status. It all overly says a lot about you and ho w you portray yourself to others. Having an abundant amount of money determines your health, education, and your standard way of living. Being wealthy also puts you in a confident mindset and can help you become a part person in life or do the unlawful things with your money and spiel all your clayey rub down go to waste. Even though everyone is entitled to the corresponding rights those people who are in the lower class invite to bring in much harder to reach success.It’s obvious that wealthier people retain more advantages over those in the lower class. That also puts those in that class in a tighter spot but pushes them to trigger off towards their goals and work harder. On the outside all Americans have equal rights no matter what class you’re in but yet those much wealthier have more access and advantages to a better life due to the fact that money is power. Those types of saying and judgments are what people exsert by day to day to make those who work hard feel as though they’re not working hard enough or respectable no worthy.The sightly person is found working at a fast food restaurant or a supermarket checkout line doing their hard earns work. The average plentiful man is sitting behind a desk with an high-priced suit in a leather top or found in an emergency agency operating on psyche. Most say if you tire’t go to college you’ll never make it to be successful which is not entirely true. There are plenty of people with college degrees that still ended up in the lower social class because of something that they chose to do or didn’t do. For instance, what would you say about someone who is living in a trailer putting surface?Poor, dirty, lazy, uneducated trashy slob but that’s only said because we’re in a different social class than them people who live like them may not look at it that way. You never know, what are they saying about us? Just because someone is living other th an than you doesn’t mean label them to a lower class. You truly don’t know what they’re going through or have been through that arrive them there. Being a part of a veritable social class takes a toll on everyone who tries to be perceived other than whom they really are.People should just accept the class that they are in and work towards bigger things than putting themselves in a much worse situation trying to do differently than what they are used to. Healthcare is a major issue due to how the classes are divided. People who are in the lower class can’t afford it but they’re the ones most in all likelihood to become ill and need to be treated. Those of the upper class appear to be healthier and have healthcare but really don’t utilize it. These are issues that should be reviewed and worked out no matter what social class your apart of.In once and for all no matter how hard you may work in life, the people of highest or higher social st atus or class will get the better treatment and uphold a better lifestyle with more opportunities in life.References Han, Y. , Nunes, J. , & Dreze, X. (2010). star sign Status with Luxury Goods: The Role of Brand Prominence. diary of Marketing, 74(4), 15-30. doi:10. 1509/jmkg. 74. 4. 15. Retrieved from http://search. ebscohost. com/login. aspx? direct=true&db=ufh&AN=51168738&site=ehost-live\r\n'