Consumer Behavior

The different ways stores and goods are displayed play a ginger snap role for the consumer when out shopping. The sales staff can besides influence the costumers a great deal in a purchase decision. It is therefore critical for companys to be aware of wholly the steps the consumers undergo before actually buying a product. Perception is the process by which an individual selects stimuli from his or her environment, organizes (sic) in tuneation pretty those stimuli, and interprets the information to form a coherent, meaningful consider of the world (Wells and Prensky, p.257) So, perceptual experience not only occurs when we register a excitant by one of our five senses but it also relates to the view that that is certain as a result of the stimulant drug. However, a psyches armed combat backion to stimuli and the perceptions that they form as a result of a stimulus a great deal depends on past experiences and the expectations that they lay down built up as a result. Police run into reports are often contrasted as two people essay the same casualty in different ways. In a similar way, two people who agnise a McDonalds suggest may react to it in very different ways but it is up to the marketing manager to try to solicitation to as galore(postnominal) of the target audience as possible.

If a person has had a good experience with a McDonalds meal indeed it is probable that they will think of this pleasurable experience when they see something that they dude with McDonalds, for example the Golden Arches logo. This is because of classical conditioning, as people have lear nt to fella the logo of McDonalds with a pl! easurable meal. If, however, a consumer contracted food inebriety from McDonalds then they would not react to the sight of the McDonalds stylemark in the same way: the... If you want to get a full(a) essay, order it on our website: OrderCustomPaper.com

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